Hayward Holdings Pool Stats Survey Reveals Demand for All Things Pools Through 2022 and Beyond

Hayward Holdings Pool Stats Survey Reveals Demand for All Things Pools Through 2022 and Beyond

57% of those without access to a pool are interested in purchasing one

64% of pool owners have updated their pool in the last two years or plan on doing so in the next two

Energy efficiency ranks as the highest priority for pool investments



CHARLOTTE, N.C. – November 10, 2021: Hayward Holdings, Inc. (NYSE: HAYW), global designer, manufacturer and marketer of a broad portfolio of pool equipment and technology, today announced the results of its latest “Pool Trends” survey. Conducted by Prodege LLC, the survey polled 1,001 U.S. adults to understand their pool habits, attitudes and potential remodel plans. Survey results indicate a strong demand for all things pools through 2022 and beyond.

Nearly half (49%) of survey respondents with a yard said they have plans to update their outdoor living space within the next year. 64% of pool owners said they have updated their pool in the last two years or plan on doing so in the next two. Among those who do not have access to a pool, 57% said they are interested in purchasing one. 71% said energy efficiency is a top priority, making it the most important feature among those considering investing in their pool or a new pool.

“As the survey illustrates, people are investing in pools,” said Kevin Holleran, CEO of Hayward. “They enjoy the family time, the health benefits and the entire experience a well-designed pool provides. As indoor and outdoor living spaces become even more integrated, and pools become more personalized thanks to new technology, demand will continue to grow well beyond next year.”

The survey found that 57% of consumers have used a pool within the last year. During the off-season, pool users will mostly miss the relaxation benefits (76%) and family time (60%) around the pool, and 78% plan to maintain or increase their pool usage over the next year.

Survey Methodology

The survey of 1,001 U.S. adults aged 18 years or older was fielded October 8-16, 2021 with a margin of error of +/-4% points at the 99% confidence level. During the same period, an additional augment of 200 pool owners with a margin of error of +/-7% at the 99% confidence level, as well as those with a yard with a margin of error of +/-5% at the 99% confidence level.

About Hayward Holdings, Inc.

Hayward Holdings, Inc. (NYSE:HAYW) is a leading global designer and manufacturer of pool equipment and technology all key to the SmartPad™ conversion strategy designed to provide a superior outdoor living experience. Hayward offers a full line of innovative, energy-efficient and sustainable residential and commercial pool equipment, including a complete line of advanced pumps, filters, heaters, automatic pool cleaners, LED lighting, internet of things (IoT) enabled controls, alternate sanitizers and water features.