As the weather warms up and people are still being asked to stay home, families are looking forward to using their pools more than ever before. As pool professionals, we have a huge opportunity—and responsibility—to provide our customers with a safe, clean and relaxing pool experience during these challenging times.

Here are 6 ways you can streamline your business success while helping your customers feel comfortable and taken care of during the COVID-19 crisis.

  1. Make sure customers know you put safety first. Reinforce that you respect and adhere to social distancing. Spell out your health and safety protocols, and speak with confidence to calm their nerves. Make sure they know they have options—for example, if they don’t feel comfortable having you in their backyard, offer ways you can help them remotely (see #4 for more on this).

  2. Reinforce that pool maintenance matters. When pools are not properly taken care of, they become breeding grounds for algae, insects and mosquito-borne disease. Without scaring your customers, let them know that professional pool care goes beyond the cosmetic—it’s a matter of community health.

  3. Be proactive in reaching out. These are uncertain times, and many people don’t know which services they can still use. Contact your customers early and often to let them know you are open and ready to serve them, and tell them if and how your hours or services have changed. Use email, text and phone to your advantage, and refrain from printed communications like door hangers.

  4. Get creative. Work with your teams to establish new offerings, such as remote servicing procedures via a video call or curbside dropoff for chemicals and pool supplies. We’re all new to the current situation, and those businesses willing to accommodate it will see increased success as a result.

  5. Leverage technology to run your business remotely.If you already use systems that allow you to schedule, process payments and access your customers’ pool information remotely, lean on these systems more than ever. Keep your team safe by minimizing their contact with each other, and let your customers know you can provide services from a distance. If you do not have a system in place, learn more about the Hayward Pool Solutions app here.

  6. Be a bright spot in their day. This pool season is different from those in the past. With everyone so isolated, making a positive connection with your customers means more than ever. Be friendly, go the extra mile to serve and have fun when you get the chance. It’s good for business, and it’s good for us all.

If you are in need of any additional support during this time, don’t hesitate to reach out to your Hayward sales representative.