Leverage the Hayward Expert Line & Program, today


For more information, contact:
Michael Massa
Phone: 908.351.5400 x4252
Email: pr@hayward.com

ELIZABETH, NJ (December 14, 2015) - As an experienced pool professional, your knowledge and expertise provide extra value to your customers - a fact that’s not always obvious to them. That’s why Hayward Pool Products is committed to helping pool professionals like you, reinforce the benefits of superior pre and post sale service, advice and experience you provide to your customers by introducing the Hayward Expert Line & Program. The new Hayward Expert Line and Program is designed to incentivize pool retailers, builders, and servicers, to provide consumers a better Hayward experience.

The Hayward Expert Line is an array of premium Hayward products with features and benefits that are only available to the trade, and not for sale online. These product offerings will be available exclusively for brick-and-mortar dealers, builders, and servicers. The products offered through the Expert Program may change as needed to accommodate new trends and innovation. The 2016 Expert Line includes HydroRite™ UVO3, AquaNaut® 450, PoolVac™ V-Flex, Navigator® V-Flex, the V-Flex Upgrade Kit, TriVac™ 700, AquaRite® 900 Series, and the Extended Life TurboCell® Series.

Each Expert Line product will have one or more of the following characteristics:

  • An extra feature or technology that is different than the open-line model
  • A different model name and number than the open-line model
  • MAP pricing (when applicable)
  • The ability to earn additional Totally Hayward Partner Program points with every purchase

Expert line products may also have the following additional enhancements:

  • Extended or longer warranties than open-line models
  • Seasonal product-specific consumer rebates
  • Hayward-funded incentives for professional installation

In addition to unique product offerings, the Hayward Expert Program is committed to offering retail and professional programs and promotions that will continue to improve your customers’ experience. Expert Line products are available to all Hayward trade partners in accordance with the Expert Program policy. Retailers, builders, and servicers who choose not to comply with this unilateral policy will be unable to participate in the program or purchase the Hayward Expert Line of products.

For more information on the Hayward Expert Line and Program; to review the Expert Line Policy; or to check out current product and program offerings, visit Hayward.com/ExpertLine or contact your local sales representative.

About Hayward Pool Products
Hayward Industries, Inc. is the largest manufacturer of residential swimming pool equipment in the world, with a growing presence in the commercial pool market, and a leading manufacturer of industrial flow control valves. Headquartered in Elizabeth, NJ, Hayward designs, manufactures and markets a full line of pool and spa equipment including pumps, filters, heating, cleaners, salt chlorinators, automation, lighting, safety, flow control and energy solutions.

The company, which has built its brand on innovation, energy-efficiency, safety and reliability, includes such brands as, EcoStar®, TriStar®, Super Pump®, ProLogic®, AquaConnect®, HeatPro®, ColorLogic®, CrystaLogic™, CAT Controllers®, AquaRite®, Navigator® Pro, PoolVac XL™, TigerShark®, and Aquavac® among others.

Hayward products are sold throughout the U.S., Canada, Asia, Europe, Australia, Latin America and the Middle East. For more information, contact Hayward at (908) 351-5400.