HAYWARD® NAMES JIM WEAKS SR. VP SALES AND MARKETING
New position to lead domestic sales and marketing of pool division.
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ELIZABETH, NJ (March 14, 2011) — Hayward® Pool Products announced that Jim Weaks has been named senior vice president of sales and marketing. In this newly-created position, Weaks will have leadership responsibilities for the pool division’s domestic sales and marketing efforts.
With more than 30 years of executive management experience in commercial equipment and consumer durable goods serving the foodservice industry, Weaks is uniquely qualified to assume the sales and marketing leadership role for Hayward Pool Products, according to Hayward Industries Chief Operating Officer Larry Silber. “Jim’s experience in multi-channel distribution, including direct-to-dealer and two-step distribution as well as his strategic planning and product development experience, will be invaluable to Hayward,” he said.
“Hayward Pool Products became the leader in the industry because its products are truly exceptional and the people behind them are equally so,” Weaks said. “I am thrilled to be working with this team to grow the Hayward brand even further.”
Most recently, Weaks served as vice president, sales and marketing for Illinois-based Scotsman Ice Systems. Previously, he held executive positions with Hamilton Beach/Proctor Silex and Hobart Corporation.
Weaks holds an M.B.A. degree from Ohio University.
About Hayward Pool Products
Hayward Pool Products, a division of Hayward Industries Inc., is the largest manufacturer of residential swimming pool equipment in the world. Headquartered in Elizabeth, New Jersey, Hayward designs, manufactures and markets the Totally Hayward® System, a full line of residential and commercial pool equipment including pumps, filters, heating, cleaners, sanitization, automation, lighting, safety and energy solutions.
The company, which has built its brand on innovation, energy-efficiency, safety and reliability, includes such brands as EcoStar™, TriStar®, Stratum® VRS, Super Pump®, Pro Logic®, HeatPro®, ColorLogic®, Aqua Rite®, Navigator® Pro, Pool Vac XL™, TigerShark®, among others. Hayward products are sold through a network of distributors and 3,000 Totally Hayward Dealer Partners throughout the U.S., Canada, Asia, Australia, Latin America and the Middle East. For more information, contact Hayward at (908) 351-5400 or visit www.haywardpool.com.
Hayward® Sr. Vice President of Sales and Marketing Jim Weaks