Hayward® Unwraps New Product Packaging for Spare Parts
For the first time in 15 years, new packaging to provide
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ELIZABETH, NJ (January 24, 2012) — At the Atlantic City Pool & Spa Show, Hayward® Pool Products is debuting its new, uniform packaging concept for spare parts -- integrating its signature branding throughout all of the product categories.
The new packaging is part of Hayward’s strategy to build the value of Hayward Genuine Parts. In conjunction with establishing a bolder retail presence and elevating its brand identity, Hayward intends to make its spare parts more easily identifiable and usable for all consumers. According to Hayward Product Manager of Spare Parts Mike Huppert, “We have not changed the look and feel of our spare parts packaging in over 15 years. The new format will give us a fresh, professional presentation by utilizing uniform bag sizing and category layout designs prepared in a planogram format. This strategy will enable us to enhance the overall perception of Hayward value.”
Hayward’s new visual signature, featuring a blue water cascade with ribbons of orange, yellow and blue, will be applied to the new bag design for all spare parts and accessories that currently use a printed bag. The new bags will begin to be implemented in production during the first quarter of 2012.
Huppert explained that all existing spare parts inventory at Hayward will be shipped prior to the availability of products with the new bag design. “It was always our intention to incorporate the new look and feel into our spare parts packaging as soon as possible, but we wanted to be environmentally responsible and deplete all existing packaging inventory before rolling out the new,” he said.
In addition to the new packaging, Hayward will be creating new three sided floor and counter displays for spare parts to maximize point of purchase appeal. Limited quantities will also become available during the first quarter of 2012.
Huppert noted that there will also be new quick repair kits (H-Kits) available in March. “They include eight new pump repair kits, three new cleaner repair kits and eight new multi-cartridge element kits. These will all have the new spare parts packaging as they are released in March,” he said. Additionally, Hayward’s repair kits and multipacks, which provide a cost advantage over single purchase items, will feature the new packaging design.
About Hayward Pool Products
Hayward Pool Products, a division of Hayward Industries Inc., is the largest manufacturer of residential swimming pool equipment in the world. Headquartered in Elizabeth, New Jersey, Hayward designs, manufactures and markets the Totally Hayward® System, a full line of residential and commercial pool equipment including pumps, filters, heating, cleaners, sanitization, automation, lighting, safety and energy solutions.
The company, which has built its brand on innovation, energy-efficiency, safety and reliability, includes such brands as EcoStar®, TriStar®, Stratum® VRS, Super Pump®, Pro Logic®, Aqua Connect®, HeatPro®, ColorLogic®, Aqua Rite®, Navigator® Pro, Pool Vac XL™, TigerShark®, among others. Hayward products are sold through a network of distributors and 3,000 Totally Hayward Dealer Partners throughout the U.S., Canada, Asia, Australia, Latin America and the Middle East. For more information, contact Hayward at (908) 351-5400 or visit www.haywardpool.com.