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Digital Marketing Specialist

Position Overview:
Hayward Industries is the world’s leading manufacturer and marketer of residential and commercial swimming pool equipment, with strong markets in the U.S., Canada, France, Spain, Italy, Australia and over 60 other countries. Our success with innovative new products and new markets is creating opportunities for dynamic and challenging careers in a number of areas.

Hayward is seeking a highly organized, creative Digital Marketing Specialist who will be responsible for planning, executing and measuring social marketing, email marketing, mobile marketing, and search engine marketing. Areas of responsibility include search engine optimization, social networking sites, discussion boards, blogs, video sharing sites, SMS Marketing, online advertising and measurement and ensuring Hayward is present and presented positively in a variety of digital media channels.

Major Tasks and Responsibilities:

  • Along with eCommerce Manager, identify and evaluate areas to improve our digital marketing presence in social media, mobile apps, microsites, blog etc. to align with corporate goals and strategy.
  • Develop, execute, and monitor Hayward’s overall social media strategy, campaigns, and day-to-day activities, tracking ROI and success.
  • Protect brand equity on Amazon and other digital channels by executing best in class content and information utilizing best practices.
  • Establish relationships with online communities by identifying key influencers & communities that fit the company’s online strategy
  • Research new tactics and strategies to build digital campaigns and initiatives.
  • Coordinate the creative development process for all e-mail newsletter campaigns and initiatives.
  • Use web analytics tools and create reports with measurable results. Develop recommendations to optimize social media and online campaigns’ performance based on analytics.
  • Organize and coordinate video use on Hayward’s digital assets including web sites, YouTube, landing pages, etc.
  • The ability to post, respond, communicate and maintain an up-to-date digital and social media presence on Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+ and future social media channels Hayward participates in.
  • Monitor and stay apprised of trends in SEO, SEM, and mobile applications using data to inform and shape future strategies.
  • When appropriate, develop & manage strategic partnerships online.
  • Manage online discussions by listening and responding to users in a timely and authentic manner; create reports documenting details of online discussions.
  • Ensure consistent messaging is being used online across cross-functional departments & contributors.
  • Raise the level of digital acumen across marketing organization.
  • Work with other marketing leaders to construct effective online advertising campaigns.

Experience/Qualifications:

  • At least 3 years’ experience in online marketing, digital marketing, online communications or a related field.
  • Advertising agency experience highly desirable.
  • Must possess and demonstrate excellent written and verbal communication skills.
  • Well versed in current digital advertising trends, best practices and emerging marketing tools.
  • Expertise in SEO/SEM.
  • Marketplace social media knowledge.
  • Technically savvy and experienced in areas such as HTML, web analytics tools, Pay Per Click, Hands-on relevant & proven experience across key social media channels.
  • Experience working with cross-functional teams and external agencies.
  • Ability to work in self-directed, fast-paced environment.
  • Experience using web analytics and creating reports that demonstrate measurable results is critical to this role.
  • Advanced computer skills including Microsoft Word, Excel, PowerPoint and Lotus Notes or similar e-mail application. Experience using monitoring and web analytic tools and social media listening platforms such as HubSpot and Google Analytics preferred.
  • Detail oriented, accountable, with solid follow through.
  • Creative thinking and problem solving.

Education:

  • An undergraduate degree is required.

To Apply:
Please send your resume indicating the position in which you are applying, with salary requirements to: ELIZ620HR@haywardnet.com.

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