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Associate Product Manager - Filtration

Position Overview:
The Associate Product Manager, Filtration is responsible for managing Hayward’s global in-ground pool filtration business in the rapidly changing environment of energy-efficiency, ecology, and swimmer health and customer convenience. The position will have responsibility for growing both revenue and profit of this core product line via both business and product management. This includes matrix management of cross-functional engineering, manufacturing and operations product development teams as an advocate for innovation and delivery of the best possible customer experience. Position reports to the Global Product Manager – Pumps and Above-Ground Equipment.

Major Tasks and Responsibilities:

  • Researches, analyzes, and monitors financial, technological, and demographic factors to develop plans to maximize business opportunities.
  • Develops sales and marketing programs and plans that increase revenue, profit and market share.
  • Monitors market changes and needs, competitors’ product technology changes and manufacturing processes in order to recognize market opportunities for new and expanding products.
  • Leads all product line “Voice of the Customer” efforts, becoming the product line VOC representative to all internal Hayward departments.
  • Annually develops/updates 3-year Product Line Business Plan including top-line revenue, market share, product development, gross margin, and strategies for achievement.
  • Manages SKU rationalization of product line to minimize excess and obsolete inventory.


  • Facilitator of all new product development for filtration technology.
  • Team member for all filtration product development projects.
  • Responsible for the successful on-time, on-budget launch of new products.
  • Directly responsible for all Product Management deliverables of HDLS process, including Scoreboard, VOC, and Capital Appropriation Request (CAR).
  • Support internal and field training plans.

Creates reports and delivers presentations to Hayward Executive team, including the following:

  • Monthly Top-line Business Review, summarizing revenue changes and new product sales relative to forecast
  • Monthly Field Response to Sales team
  • Quarterly Business Review, including P&L financial analysis
  • Quarterly Market Share Report
  • Other business and product related reports as necessary


  • Develops pricing strategy for the product lines which will result in maximizing profitability as measured by revenue, margin dollars and margin percentage.
  • Maintains competitive price/discount matrix for price analysis.
  • Works with VPs of Sales, Marketing, and Product Management to develop special programs for product lines.


  • Develops and maintains forecast for all filtration products.
  • Monitors and reports monthly on forecast accuracy.


  • In combination with Marketing Communications team, develops annual plan and budget for all marketing collateral, events and product-specific programs including advertising, literature and trade shows in context of overall sales strategy and budget.
  • Supports all Marcom efforts with timely direction or approval of product-specific collateral.


  • Strategically lead the Global Filtration Business, responsible for all successes and failures of the product line.
  • Represent Hayward to the industry as the expert for all aspects of the product line, ultimately establishing their selves and Hayward as the conspicuous Industry expert for the business.
  • Annually develops/updates 3-year Product Line Business Plan including top-line revenue, market share, product development, gross margin, operating income and strategies for achievement.
  • Annually develops/updates 5-year Strategic Product Generation Plan, including new product development, research opportunities, acquisitions and product rationalization. Ties to 3-year Business Plan.


  • Excellent oral and written communication skills.
  • Strong presentation skills with ability to communicate to a variety of audiences, including Sales, customers, and the Hayward Executive team.
  • Ability to lead without direct authority.
  • Ability to handle multiple tasks.
  • Proficiency in Excel, PowerPoint, and Word

Bachelor's degree - ME Engineering degree preferred


  • Position requires 25-35% travel.
  • This includes travel to Hayward manufacturing facilities, R&D partners, trade shows and customers globally.

To Apply:
Please send your resume indicating the position in which you are applying, with salary requirements to:

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