Company hopes to capture backyard pool experience via social media
For more information, contact: Bruce Porter Phone: 908-282-4924 Email: firstname.lastname@example.org
ELIZABETH, NJ (September 19, 2013) Hayward Pool Products® is harnessing the power of social media by launching its new Pinterest account and challenging consumers to pin their backyard pool photos for a chance to win any of 50 prizes in its “Pin Your Pool” contest. The online photo pinning contest, which runs through October 3, 2013, invites pinners to share their “funny, silly, romantic, or inspirational” pool photos. Entrants can enter via Facebook (at http://on.fb.me/13prIc3) or by visiting Hayward’s website (at contest.hayward.com/pinyourpool). Pinterest followers must create a board titled #haywardpinyourpool, then copy and paste their board URL in the comments section of Hayward's “Pin Your Pool Contest" pin (at http://www.pinterest.com/pin/388505905325933595/).
“Pin Your Pool” prizes include a $1,000 first place prize; a second place prize of a 32 GB Apple iPad with WiFi; eight third place prizes of $100 Visa gift cards; and 40 fourth place prizes of $25 Visa gift cards.
Hayward Marketing Communication Director Bruce Porter said, “Even though summer is ending in many regions, for us at Hayward, it's still always all about the backyard pool experience. We want to capture the essence of it from the people who have enjoyed it firsthand, so we opted to tap into the Pinterest platform that would give us immediate visual access to online fun. We encourage our trade partners to enter the contest and promote this with their customers. It’s free, easy and a wonderful way to share their favorite poolside memories for a chance to win great prizes.”
According to the contest rules, entrants can submit an unlimited number of pictures – as long as they feature a pool; aboveground, in-ground or even a wading pool. A panel of judges will select the winners based on the fun and inspirational appeal of the image, as well as the number of Likes, Shares, and Repins.
About Hayward Pool Products Hayward Pool Products, a division of Hayward Industries Inc., is the largest manufacturer of residential swimming pool equipment in the world. Headquartered in Elizabeth, New Jersey, Hayward designs, manufactures and markets the Totally Hayward® System, a full line of residential and commercial pool equipment including pumps, filters, heating, cleaners, sanitization, automation, lighting, safety and energy solutions.
The company, which has built its brand on innovation, energy-efficiency, safety and reliability, includes such brands as Salt & Swim® 3C, EcoStar®, TriStar®, Super Pump®, ProLogic®, AquaConnect®, HeatPro®, ColorLogic®, AquaRite®, Navigator® Pro, PoolVac XL™, TigerShark®, among others. Hayward products are sold through a network of distributors and 3,000 Totally Hayward Dealer Partners throughout the U.S., Canada, Asia, Australia, Latin America and the Middle East. For more information, contact Hayward at (908) 351-5400.